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Business Dashboard Implementation Plan

Building a Business-Focused Alternative to Glance

Project Name: BusinessGlance (working title) Target Launch: 4-6 weeks from start Primary Market: SaaS Startups, Digital Agencies, SMBs

Executive Summary
Product Vision
Technical Architecture
Widget Development Plan
MVP Specification
UI/UX Design Guidelines
Integration Strategy
Development Timeline
Launch Strategy

Executive Summary

The Opportunity

Based on market research:

$72.35B SMB software market growing at 6.98% CAGR
83% of SMBs need better automation and visibility
50% of agency time wasted on manual reporting
64% of organizations lack operational visibility
Average business uses 15-20 SaaS tools with fragmented data

The Problem

Businesses face critical pain points that personal dashboards don't solve:

Data Fragmentation - Metrics scattered across 15-20 tools
Decision Latency - Hours wasted gathering data before decisions
Manual Reporting - 50% of time spent explaining data to stakeholders
Downtime Blindness - Reactive vs. proactive issue detection
Multiple Versions of Truth - Same metrics calculated differently

The Solution

A business-focused dashboard that:

✅ Aggregates critical business metrics (revenue, customers, churn, pipeline)
✅ Monitors infrastructure (uptime, performance, costs)
✅ Integrates with business tools (Stripe, CRMs, analytics, support)
✅ Saves 2-5 hours/week per manager
✅ Provides single source of truth
✅ Beautiful, actionable interface

Success Metrics

MVP Launch (Week 6):

50 beta users
5 paying customers ($29-99/mo)
<1 week to build first dashboard

3 Months Post-Launch:

500 active users
50 paying customers
$5K MRR
<50% churn

Product Vision

Positioning

"The business metrics dashboard that founders actually use"

Not another generic dashboard tool. A purpose-built solution for:

SaaS founders who need revenue, churn, and growth metrics
Digital agencies who need client reporting automation
SMB owners who need operational visibility

Core Principles

Business First - Every widget must solve a real business problem
Actionable Over Pretty - Metrics that drive decisions, not vanity numbers
Integration Native - Connect to tools businesses already use
Time to Value - First dashboard in <10 minutes
Self-Serve - No sales calls required for setup

Differentiation vs. Competitors

Competitor	Weakness	Our Advantage
Databox	$59-499/mo, complex setup	$29-99/mo, 10-min setup
Klipfolio	Technical, requires SQL knowledge	No-code, pre-built integrations
Geckoboard	Limited integrations	Focus on key integrations (Stripe, CRMs)
Custom dashboards	Months to build, $10K+	Ready in 10 minutes, $29/mo

Our Unique Value: Beautiful + Affordable + Fast setup + Self-hostable option

Technical Architecture

Technology Stack

Backend (Same as Glance):

Language: Go 1.24+
Framework: Standard library (net/http)
Config: YAML
Cache: In-memory with configurable TTL

Frontend (Enhanced from Glance):

JavaScript: Vanilla JS + modern charts library
Charts: Chart.js or Recharts for metric visualization
CSS: Enhanced with business theme
Icons: Heroicons + custom business icons

New Dependencies:

OAuth2 library for third-party auth
Webhook handling for real-time updates
Database (optional): SQLite for historical data

Architecture Decisions

Keep from Glance ✅

Single binary deployment
YAML configuration
Hot reload
Widget-based architecture
In-memory caching
Static asset embedding

Add for Business 🆕

OAuth integrations (Stripe, Google, GitHub)
API key management (secure storage)
Historical data storage (optional SQLite)
Webhook receivers (real-time updates)
Multi-tenancy (team accounts in future)
Alert system (threshold-based notifications)

Remove ❌

Personal widgets (clock, weather, bookmarks)
Entertainment widgets (Twitch)
Generic feeds (unless business-relevant)

Data Flow Architecture

┌─────────────────────────────────────────┐
│         Business Data Sources           │
├─────────────────────────────────────────┤
│  Stripe │ Analytics │ CRM │ GitHub │... │
└────┬─────────┬────────┬────────┬────────┘
     │         │        │        │
     └─────────┴────────┴────────┘
              │
         ┌────▼─────────────────┐
         │  OAuth/API Gateway   │
         │  (Secure Credentials)│
         └────┬─────────────────┘
              │
         ┌────▼─────────────────┐
         │   Widget Updaters    │
         │  (Parallel Fetching) │
         └────┬─────────────────┘
              │
         ┌────▼─────────────────┐
         │   Cache Layer        │
         │  (5min - 24hr TTL)   │
         └────┬─────────────────┘
              │
         ┌────▼─────────────────┐
         │  Template Renderer   │
         │   (Widget HTML)      │
         └────┬─────────────────┘
              │
         ┌────▼─────────────────┐
         │   User Dashboard     │
         │    (Browser UI)      │
         └──────────────────────┘

Database Schema (Optional - for Historical Data)

-- Users table (for multi-tenancy in future)
CREATE TABLE users (
    id INTEGER PRIMARY KEY,
    email TEXT UNIQUE,
    created_at TIMESTAMP
);

-- API Credentials (encrypted)
CREATE TABLE api_credentials (
    id INTEGER PRIMARY KEY,
    user_id INTEGER,
    service TEXT,  -- 'stripe', 'google_analytics', etc.
    credentials TEXT,  -- Encrypted JSON
    created_at TIMESTAMP
);

-- Metric History (for trend tracking)
CREATE TABLE metric_history (
    id INTEGER PRIMARY KEY,
    user_id INTEGER,
    metric_type TEXT,  -- 'mrr', 'churn', 'uptime', etc.
    value REAL,
    timestamp TIMESTAMP
);

-- Alerts (for threshold notifications)
CREATE TABLE alerts (
    id INTEGER PRIMARY KEY,
    user_id INTEGER,
    metric_type TEXT,
    threshold REAL,
    condition TEXT,  -- 'above', 'below'
    notification_channel TEXT  -- 'email', 'slack', etc.
);

Note: Database is optional for MVP. Start with in-memory cache, add database in Phase 2.

P0 - Must Have for MVP (Weeks 1-4)

1. Revenue Widget 🆕

Purpose: Display MRR, ARR, growth rate
Integrations: Stripe API, manual input
Data Shown:
- Current MRR/ARR
- Growth % (MoM, YoY)
- Trend chart (last 12 months)
- New revenue (current month)
- Churned revenue
Cache: 1 hour
Complexity: Medium

2. Customer Metrics Widget 🆕

Purpose: Customer health and churn tracking
Integrations: Stripe API, CRM APIs
Data Shown:
- Total customers
- New customers (this month)
- Churned customers (this month)
- Churn rate %
- CAC (if integrated with ad spend)
- LTV (if payment data available)
Cache: 1 hour
Complexity: Medium

3. Custom API Widget ✅ (Already exists)

Purpose: Connect to any JSON API
Enhancement Needed:
- Add OAuth2 flow templates
- Pre-built templates for common APIs
- Better error handling
- Data transformation helpers
Examples:
- Plausible Analytics
- PostHog
- Custom internal APIs
Cache: Configurable (5min - 24hr)
Complexity: Low (enhancement)

4. Monitor Widget ✅ (Already exists)

Purpose: Uptime monitoring
Enhancement Needed:
- Response time charting
- Historical uptime %
- Alert integration
Cache: 1 minute
Complexity: Low (enhancement)

5. Server Stats Widget ✅ (Already exists)

Purpose: Infrastructure monitoring
Enhancement Needed:
- Multi-server support
- Cost estimation (if cloud provider API)
- Historical trends
Cache: 5 minutes
Complexity: Low (enhancement)

P1 - High Value (Weeks 5-8)

6. Sales Pipeline Widget 🆕

Purpose: CRM deal tracking
Integrations: Salesforce, HubSpot, Pipedrive, Close APIs
Data Shown:
- Pipeline value by stage
- Number of deals by stage
- Win rate %
- Average deal size
- Sales velocity
- Forecast (if available)
Cache: 30 minutes
Complexity: High (multiple CRM integrations)

7. Marketing Analytics Widget 🆕

Purpose: Website traffic and conversions
Integrations: Google Analytics 4, Plausible, Fathom
Data Shown:
- Total visitors (period)
- Traffic sources breakdown
- Top pages
- Conversion rate
- Goal completions
Cache: 1 hour
Complexity: Medium

8. Support Metrics Widget 🆕

Purpose: Customer support health
Integrations: Zendesk, Intercom, Help Scout, Front
Data Shown:
- Open tickets
- Average response time
- Average resolution time
- Customer satisfaction (CSAT)
- Ticket volume trend
- SLA compliance
Cache: 15 minutes
Complexity: Medium

9. Campaign Performance Widget 🆕

Purpose: Paid advertising ROI
Integrations: Google Ads, Facebook Ads, LinkedIn Ads
Data Shown:
- Ad spend (current period)
- Impressions
- Clicks
- CPC (cost per click)
- CTR (click-through rate)
- Conversions
- ROAS (return on ad spend)
- By campaign breakdown
Cache: 1 hour
Complexity: High (multiple ad platforms)

P2 - Nice to Have (Weeks 9-12)

10. Team Performance Widget 🆕

Purpose: Team productivity and utilization
Integrations: Harvest, Toggl, Clockify
Data Shown:
- Team capacity (hours available)
- Hours logged (billable vs. non-billable)
- Utilization rate %
- Top projects by hours
- Team member breakdown
Cache: 1 hour
Complexity: Medium

11. GitHub Releases Widget ✅ (Already exists)

Enhancement: Add internal release tracking
Cache: 1 day
Complexity: Low

12. Docker Containers Widget ✅ (Already exists)

Enhancement: Add Kubernetes support
Cache: 1 minute
Complexity: Medium

13. SEO Rankings Widget 🆕

Purpose: Search position tracking
Integrations: Google Search Console, SEMrush, Ahrefs
Data Shown:
- Top keywords
- Average position
- Clicks from organic
- Impressions
- CTR
Cache: 24 hours
Complexity: Medium

P3 - Future Consideration

14. Financial Widget 🆕 (Beyond revenue)

Purpose: Full P&L, cash flow
Integrations: QuickBooks, Xero, Wave
Data: Expenses, profit, burn rate, runway
Complexity: High

15. Inventory Widget 🆕

Purpose: Stock management (for e-commerce)
Integrations: Shopify, WooCommerce
Data: Stock levels, reorder points, turnover
Complexity: Medium

MVP Specification

MVP Scope (Weeks 1-4)

Goal: Launch a working business dashboard with core value

Features Included

Widgets (5 total):

Revenue Widget (Stripe integration)
Customer Metrics Widget (Stripe integration)
Custom API Widget (enhanced)
Monitor Widget (enhanced)
Server Stats Widget (enhanced)

Core Features:

✅ Multi-page dashboards
✅ Responsive layout (3-column grid)
✅ YAML configuration
✅ Hot reload
✅ API key management (in config)
✅ Light/dark themes
✅ Basic authentication (username/password)

Integrations:

✅ Stripe API (full integration)
✅ Generic HTTP monitoring
✅ Server metrics (local)
✅ Custom API (any JSON API)

Features Deferred (Post-MVP)

❌ Multi-tenancy (single user for now)
❌ Historical data storage (in-memory only)
❌ Alerts/notifications
❌ Team collaboration
❌ White-label
❌ CRM integrations (Phase 2)
❌ Marketing tool integrations (Phase 2)

MVP User Journey

Setup (10 minutes):

Download binary / pull Docker image
Create config file or use template
Add Stripe API key
Add websites to monitor
Start server
Access dashboard at localhost:8080

Daily Use:

Open dashboard in morning
Glance at revenue, customers, uptime
Identify issues (downtime, churn spike)
Take action

Weekly Use:

Review trends (revenue growth, customer growth)
Check infrastructure costs
Monitor key metrics for stakeholder updates

MVP Success Criteria

Quantitative:

✅ First dashboard setup in <10 minutes
✅ <1 second page load time
✅ <100MB memory usage
✅ 99.9% uptime
✅ 5 beta users reporting value

Qualitative:

✅ "This saves me 2+ hours/week" - at least 3 users
✅ "I would pay for this" - at least 5 users
✅ Net Promoter Score >30

UI/UX Design Guidelines

Design Principles

Metrics First - Numbers should be prominent, not hidden
Trend Visibility - Always show trend (↑↓) and % change
At-a-Glance - Key insight visible without scrolling
Action-Oriented - Metrics should suggest actions
Professional - Clean, business-appropriate aesthetic

Color System

Theme: "Business Professional"

Light Mode (Default)

:root {
  /* Backgrounds */
  --bg-primary: #FFFFFF;
  --bg-secondary: #F8FAFC;
  --bg-tertiary: #F1F5F9;

  /* Text */
  --text-primary: #0F172A;
  --text-secondary: #475569;
  --text-tertiary: #94A3B8;

  /* Brand */
  --brand-primary: #3B82F6;    /* Blue */
  --brand-secondary: #8B5CF6;   /* Purple */

  /* Status Colors */
  --color-success: #10B981;     /* Green - positive metrics */
  --color-warning: #F59E0B;     /* Orange - caution */
  --color-danger: #EF4444;      /* Red - negative metrics */
  --color-info: #3B82F6;        /* Blue - neutral info */

  /* Chart Colors */
  --chart-1: #3B82F6;  /* Blue */
  --chart-2: #8B5CF6;  /* Purple */
  --chart-3: #10B981;  /* Green */
  --chart-4: #F59E0B;  /* Orange */
  --chart-5: #EF4444;  /* Red */
}

Dark Mode

:root[data-theme="dark"] {
  /* Backgrounds */
  --bg-primary: #0F172A;
  --bg-secondary: #1E293B;
  --bg-tertiary: #334155;

  /* Text */
  --text-primary: #F1F5F9;
  --text-secondary: #CBD5E1;
  --text-tertiary: #64748B;

  /* Same status colors (they work in dark mode) */
}

Typography

/* Font Stack */
font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto',
             'Helvetica Neue', Arial, sans-serif;

/* Sizes */
--text-xs: 12px;
--text-sm: 14px;
--text-base: 16px;
--text-lg: 18px;
--text-xl: 20px;
--text-2xl: 24px;
--text-3xl: 30px;
--text-4xl: 36px;

/* Weights */
--font-normal: 400;
--font-medium: 500;
--font-semibold: 600;
--font-bold: 700;

┌─────────────────────────────────────┐
│ Widget Title              [•••]     │  <- Header with menu
├─────────────────────────────────────┤
│                                     │
│        $125,450                     │  <- Large metric
│        MRR                          │  <- Label
│                                     │
│        ↑ 12.5%  vs last month      │  <- Trend indicator
│                                     │
│  ┌─────────────────────────────┐   │
│  │     [Mini trend chart]      │   │  <- Sparkline or mini chart
│  └─────────────────────────────┘   │
│                                     │
│  Additional metrics (2-3 items):    │
│  • New MRR: $15,230 ↑              │
│  • Churned: $3,200 ↓               │
│  • Net New: $12,030                │
│                                     │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│ Uptime Monitor           [•••]      │
├─────────────────────────────────────┤
│                                     │
│  ✅ api.example.com                │
│     99.9% uptime · 125ms           │
│                                     │
│  ✅ app.example.com                │
│     100% uptime · 89ms             │
│                                     │
│  ❌ staging.example.com            │
│     DOWN · Last check: 2min ago    │
│                                     │
│  [View all 5 monitors →]           │
│                                     │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│ Open Support Tickets     [•••]      │
├─────────────────────────────────────┤
│                                     │
│  23 Total                           │
│  ↑ 5 since yesterday               │
│                                     │
│  Breakdown:                         │
│  • 15 Low priority                 │
│  • 6 Medium priority               │
│  • 2 High priority ⚠️              │
│                                     │
│  Avg Response Time: 2.3 hrs        │
│  Avg Resolution: 8.5 hrs           │
│                                     │
└─────────────────────────────────────┘

Interaction Patterns

Hover States:

Widget hover: Subtle border highlight
Metric hover: Show tooltip with details
Trend hover: Show historical data

Click Actions:

Widget title: Expand/collapse
Metric: Drill-down to detail view
Trend chart: Open full chart modal
Menu (•••): Widget settings, refresh, remove

Loading States:

Skeleton loader (not spinner)
Fade-in when data loads
Preserve layout (no shifts)

Error States:

Red border on widget
Clear error message
Retry button
Link to docs/support

Integration Strategy

Stripe Integration (Priority 1)

Why First:

Most common payment processor for SaaS
Rich data (revenue, customers, churn)
Well-documented API

Implementation:

# Config example
- type: revenue
  title: Monthly Recurring Revenue
  stripe:
    api-key: ${STRIPE_SECRET_KEY}
    mode: live  # or 'test'
  metrics:
    - mrr
    - arr
    - growth-rate
  cache: 1h

API Calls:

List subscriptions (active, canceled)
List customers
Calculate MRR (sum of active subscriptions)
Calculate churn (canceled / total)

Data Processing:

type StripeMetrics struct {
    MRR           float64
    ARR           float64
    GrowthRate    float64
    TotalCustomers int
    NewCustomers  int
    ChurnedCustomers int
    ChurnRate     float64
}

func fetchStripeMetrics(apiKey string) (*StripeMetrics, error) {
    // 1. Fetch subscriptions
    // 2. Calculate MRR = sum(subscription.plan.amount)
    // 3. Calculate ARR = MRR * 12
    // 4. Compare to last month for growth rate
    // 5. Fetch customers (created this month)
    // 6. Calculate churn rate
}

Google Analytics 4 Integration (Priority 2)

Why Important:

Universal analytics tool
Critical for agencies and SaaS marketing

Implementation:

- type: analytics
  title: Website Traffic
  google-analytics:
    property-id: ${GA4_PROPERTY_ID}
    credentials: ${GA4_CREDENTIALS}  # Service account JSON
  metrics:
    - total-visitors
    - traffic-sources
    - conversions
  period: last-30-days
  cache: 1h

OAuth Flow:

User authorizes app in Google
Store OAuth token (encrypted)
Refresh token when expired

CRM Integrations (Priority 3)

Support:

HubSpot (most popular for SMB)
Salesforce (enterprise)
Pipedrive (agencies)
Close (sales teams)

Data Needed:

Deals by stage
Win rate
Average deal size
Sales velocity

Implementation:

- type: sales-pipeline
  title: Sales Pipeline
  hubspot:
    api-key: ${HUBSPOT_API_KEY}
  metrics:
    - pipeline-value
    - win-rate
    - deal-count
  cache: 30m

Support Tool Integrations (Priority 4)

Support:

Zendesk
Intercom
Help Scout
Front

Data Needed:

Open tickets
Response time
Resolution time
CSAT score

OAuth Management

Secure Credential Storage:

# .env file (not committed)
STRIPE_SECRET_KEY=sk_live_xxx
GA4_CREDENTIALS=/path/to/service-account.json
HUBSPOT_API_KEY=xxx

Encryption:

Store OAuth tokens encrypted
Use environment variables for API keys
Support secret management (Docker secrets, AWS Secrets Manager)

Development Timeline

Week 1: Foundation

Backend:

Fork Glance codebase
Remove personal widgets
Add OAuth2 library
Create new widget interfaces (revenue, customers)
Setup Stripe SDK

Frontend:

Design business theme (colors, fonts)
Create metric display components
Add chart library (Chart.js)
Design widget templates

Deliverable: Basic app structure, Stripe integration working

Week 2: Core Widgets

Backend:

Implement Revenue Widget
- Stripe MRR calculation
- Growth rate calculation
- Trend data (last 12 months)
Implement Customer Metrics Widget
- Total/new/churned customers
- Churn rate calculation
Enhance Custom API Widget
- Better error handling
- Data transformation helpers

Frontend:

Build Revenue Widget UI
- Large metric display
- Trend indicator (↑↓ %)
- Mini chart
Build Customer Metrics Widget UI
Improve Custom API Widget UI

Deliverable: 3 working widgets with Stripe data

Week 3: Monitoring & Polish

Backend:

Enhance Monitor Widget
- Response time tracking
- Historical uptime %
- Multiple protocols (HTTP, HTTPS, TCP)
Enhance Server Stats Widget
- Multi-server support
- Historical trends
Add configuration validation
Add error handling improvements

Frontend:

Build enhanced Monitor Widget UI
- Status indicators
- Response time chart
Build enhanced Server Stats UI
Add loading states (skeletons)
Add error states
Mobile responsiveness

Deliverable: 5 polished widgets, ready for beta

Week 4: Testing & Launch Prep

Testing:

Unit tests for core functions
Integration tests for Stripe
End-to-end tests
Load testing (100 concurrent users)
Security audit (API key handling)

Documentation:

Setup guide
Configuration reference
Integration guides (Stripe, Custom API)
Troubleshooting guide
Video walkthrough

Launch Prep:

Create demo dashboard
Write launch blog post
Prepare Product Hunt listing
Create landing page
Setup analytics (Plausible)

Deliverable: MVP ready for beta users

Week 5-6: Beta Testing

Activities:

Recruit 20 beta users (SaaS founders, agencies)
Collect feedback
Fix critical bugs
Add most-requested features
Optimize performance

Metrics to Track:

Setup time (goal: <10 minutes)
Time to first dashboard
User satisfaction (NPS)
Feature requests
Bug reports

Deliverable: Production-ready v1.0

Week 7-8: Public Launch

Launch Channels:

Product Hunt launch
Hacker News (Show HN)
Indie Hackers post
Reddit (r/SaaS, r/entrepreneur)
Twitter/X announcement
Email to waitlist

Post-Launch:

Monitor feedback
Respond to questions
Fix bugs quickly
Publish case studies
Start content marketing

Goal: 100 active users, 10 paying customers

Launch Strategy

Pre-Launch (Weeks 1-4)

Build Audience:

Create waitlist landing page
- Problem statement
- Solution overview
- Email signup
- Estimated launch date
Share progress publicly
- Twitter/X build in public
- Weekly updates on Indie Hackers
- LinkedIn posts (target CTOs, founders)
Recruit beta users
- Post in SaaS communities
- Reach out to founders directly
- Offer lifetime discount for early adopters

Content Creation:

Blog post: "Why we're building a better business dashboard"
Video: Demo of first working prototype
Comparison post: "BusinessGlance vs. [competitor]"

Launch Week (Week 7)

Day 1 - Product Hunt:

Launch at 12:01am PT
Engage with comments all day
Share in communities
Email supporters

Day 2 - Hacker News:

Post "Show HN: Business dashboard for SaaS startups"
Respond to every comment
Be technical and transparent

Day 3 - Reddit:

Post in r/SaaS, r/entrepreneur, r/startups
Focus on value, not sales
Share screenshot, not just link

Day 4-5 - Follow-up:

Email waitlist
Twitter thread with results
Thank beta users publicly

Post-Launch (Weeks 8-12)

Content Marketing:

SEO blog posts
- "SaaS Metrics Dashboard: Track MRR, Churn, and Growth"
- "How to Monitor Your SaaS Infrastructure"
- "Dashboard for Digital Agencies"
Video tutorials
- "Setup in 5 minutes"
- "Connect Stripe to track revenue"
- "Build a custom widget"
Case studies
- "How [Startup] saved 5 hours/week with BusinessGlance"
- "Agency uses BusinessGlance for client reporting"

Growth Tactics:

Lifetime deals (AppSumo, if strategic)
Affiliate program (20% commission)
Integration partnerships (Stripe, analytics tools)
Guest posts on SaaS blogs

Pricing & Monetization

Pricing Tiers (Launch)

Tier	Price	Target	Limits	Features
Free	$0	Hobbyists, testing	1 dashboard, 5 widgets	Core widgets, Stripe integration, Community support
Starter	$29/mo	Solo founders	3 dashboards, 20 widgets, 5 integrations	+ Custom API, Priority email support
Pro	$99/mo	Small teams	10 dashboards, Unlimited widgets, 20 integrations	+ Team features (future), CRM integrations
Business	$299/mo	Agencies, growing companies	Unlimited everything	+ White-label, Dedicated support

Monetization Timeline

Month 1-3: Free tier only (build user base)

Month 4: Launch paid tiers

Goal: 10 paying customers ($29-99)
MRR: $500

Month 6: Add Business tier

Goal: 50 paying customers
MRR: $3,000

Month 12: Add Enterprise

Goal: 100 paying customers
MRR: $10,000

Unit Economics

Costs:

Server: $20/mo (DigitalOcean)
Domain: $15/year
Email: $10/mo (Postmark)
Support: Time (initially founder)

Break-even: 2 customers at $29/mo

Margins: 90%+ (SaaS model, self-hosted option)

Success Metrics

Product Metrics

Metric	Week 6 (MVP)	Month 3	Month 6	Month 12
Active Users	50	200	500	1,500
Paying Customers	5	20	50	150
MRR	$150	$1,000	$3,000	$10,000
Churn Rate	N/A	<10%	<7%	<5%
NPS	>30	>40	>50	>60

Engagement Metrics

DAU/MAU: >30% (users check dashboard daily)
Setup Time: <10 minutes
Time to Value: <1 hour
Weekly Sessions: >3 per user
Retention (D30): >50%

Business Metrics

CAC: <$50 (organic growth)
LTV: >$1,000 (goal)
LTV/CAC: >20x
Payback Period: <3 months
Growth Rate: 15-20% MoM

Risk Mitigation

Technical Risks

Risk	Impact	Mitigation
API rate limits	Widget updates fail	Implement caching, exponential backoff
Integration breaks	Widgets stop working	Version API calls, add fallbacks
Security breach	API keys exposed	Encrypt credentials, audit code
Performance issues	Slow dashboard	Optimize queries, add caching

Market Risks

Risk	Impact	Mitigation
Low demand	No users	Validate with beta users first
Competition	Hard to differentiate	Focus on niche (SaaS startups)
Free alternatives	No paid conversions	Provide 10x better UX

Execution Risks

Risk	Impact	Mitigation
Scope creep	Delayed launch	Strict MVP definition
Technical debt	Hard to maintain	Code reviews, refactoring
Founder burnout	Abandoned project	Realistic timeline, celebrate wins

Next Steps

Immediate Actions (This Week)

Validate with users ✅
- Interview 5 SaaS founders
- Interview 3 agency owners
- Get feedback on widget priorities
- Validate pricing
Technical setup
- Fork Glance repository
- Setup development environment
- Create new Git branch
- Plan code structure
Design
- Create wireframes (Figma)
- Design widget mockups
- Create brand assets (logo, colors)

Week 1 Kickoff

Start Week 1 development (see timeline)
Setup project tracking (GitHub Issues)
Create landing page
Start building in public (Twitter)

Document Version: 1.0 Created: 2025-11-16 Status: Ready for Development Next Review: After user validation interviews

30 KiB Raw Blame History

Business Dashboard Implementation Plan

Building a Business-Focused Alternative to Glance

Table of Contents

Executive Summary

The Opportunity

The Problem

The Solution

Success Metrics

Product Vision

Positioning

Core Principles

Differentiation vs. Competitors

Technical Architecture

Technology Stack

Architecture Decisions

Keep from Glance ✅

Add for Business 🆕

Remove ❌

Data Flow Architecture

Database Schema (Optional - for Historical Data)

Widget Development Plan

Widget Priority Tiers

P0 - Must Have for MVP (Weeks 1-4)

P1 - High Value (Weeks 5-8)

P2 - Nice to Have (Weeks 9-12)

P3 - Future Consideration

MVP Specification

MVP Scope (Weeks 1-4)

Features Included

Features Deferred (Post-MVP)

MVP User Journey

MVP Success Criteria

UI/UX Design Guidelines

Design Principles

Color System

Light Mode (Default)

Dark Mode

Typography

Widget Layout Templates

Metric Widget (Revenue, Customers, etc.)

Monitor Widget

List Widget (Support Tickets, Pipeline, etc.)

Interaction Patterns

Integration Strategy

Stripe Integration (Priority 1)

Google Analytics 4 Integration (Priority 2)

CRM Integrations (Priority 3)

Support Tool Integrations (Priority 4)

OAuth Management

Development Timeline

Week 1: Foundation

Week 2: Core Widgets

Week 3: Monitoring & Polish

Week 4: Testing & Launch Prep

Week 5-6: Beta Testing

Week 7-8: Public Launch

Launch Strategy

Pre-Launch (Weeks 1-4)

Launch Week (Week 7)

Post-Launch (Weeks 8-12)

Pricing & Monetization

Pricing Tiers (Launch)

Monetization Timeline

Unit Economics

Success Metrics

Product Metrics

Engagement Metrics

Business Metrics

Risk Mitigation

Technical Risks

Market Risks

Execution Risks

Next Steps

Immediate Actions (This Week)

Week 1 Kickoff

30 KiB

Raw Blame History